And on top of being targeted, you are being misled. Now I won’t go as far as saying that you are being lied to… I’ll put it nicely and say that you are being ‘marketed’ to.
Hundreds, even thousands, of health, nutrition, diet, and product companies are targeting you to get your attention.
They all want you to buy their products, supplements, books, courses, DVDs, workout machines, and gadgets.
Advertorials (A combination of an advertisement and an editorial piece) are scattered throughout many trusted health magazines and websites.
It is getting tougher and tougher to know who to believe, what supplements to take, and what foods to eat.
It is no wonder why personal trainers and nutrition coaches are becoming more and more sought after. The marketplace has become so confused because of all of the marketing.
But one has to also question where trainers and nutrition coaches are getting their information. Is it from clever marketing materials or from truly unbiased studies?
Look. I am here to help you. And how I plan on doing so may surprise you. But first, please allow me to introduce myself.
Although you may have never heard of my name, I have been involved in and accomplished a lot in the health and fitness industry over the past 30 years.
If you have not heard of me, there is no doubt that you have heard of (or seen) one of my close friends and business partners.
I understand that you are interested in nutrition, better health, healthy recipes, building muscle, and fitness. And by now you may have heard the buzz about our new cookbook.
It is important for you to understand that the book you are about to learn about is far from just another cookbook you see on the bookshelves. In fact, it is so much more than any cookbook you have ever seen.
This book will change the way you think about fitness and nutrition. At the same time, it will allow you to get a glimpse into the lives of one of the most extraordinary human beings ever to walk this planet.
Before we begin, I kindly ask that you take the next few minutes to learn about my personal journey and the seemingly unrelated events that unfolded for me over the years. Without any of these events, this information and cookbook would have never been made available to the public.
Boxes that contained pictures, letters, books, trophies, and other miscellaneous items from the life of a modern day hero.
Those who saw these taped up boxes thought nothing of them. After all, they were nothing out of the ordinary on the outside besides the word “KEEP” I had written on them with a black marker.
To everyone else, these were just plain old boxes that… Read more…
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